KeYue Yan
KeYue Yan, Associate Director
KeYue began with her research career understanding consumers in Singapore and South East Asia before moving to Shanghai in 2005. She plunged right into the sub-conscious emotions of Chinese consumers with Censydiam. Since then, she has also been a trusted partner in strategic brand, communications and product development for the entire Lipton portfolio in China and SE Asia.
Her specializations in exploring abstract ideas and brand positioning has seen her working with other clients such as Tetra Pak, Kleenex and Unilever.
A hippie at heart, she took a year off to travel and experimented in being an organic farmer in India, ate cow udders and was impressed how the Colombian government respects and preserves indigenous culture. She is deeply interested in social innovation and believes in the people’s power to imagine living in a better world.
