Hidi Huang
Hidi Huang, Senior Research Executive
Hidi has always been curious to learn about different people, lifestyles and cultures. She has traveled extensively, worked at a fashion magazine and her curiosity most recently led her into Innovation work at ?What If! for the past few years.
During that time, Hidi worked on NPD and proposition projects across food, drink, auto and personal care categories for clients such as Mercedes-Benz, Diageo, Unilever, Kraft, J&J and Wrigley’s.
Beyond exploring China for her own pleasure, Hidi has conducted fieldwork across an array of different tiered of cities across the country, where her appetite for discovery has made her an expert in Ethnography and Innovation.
