Identity in the Digital Age

Flamingo London hosted their first Big Ideas Breakfast last week.  The theme was Identity and the Digital Age: Understanding the Fragmented Consumer.

People have always had different parts to their whole, but our digitally-fuelled world has spawned a new and fluid sense of identity. Social media has turbo-charged our identity fragmentation. How does this affect how we think about people and their identity? Where does this leave ‘Me’? What are the implications for brands?

Dr Brooke Magnanti, the scientist and researcher better known as blogger and author Belle de Jour, has rare breadth of insight into today’s kaleidoscopic nature of identity. Her anonymous blog about life as a London call girl became an Internet phenomenon and won the Guardian Best British Weblog award in 2004. Her educational background includes a PhD from the department of Forensic Pathology at the University of Sheffield and a master’s in Genetic Epidemiology.

Below is a short highlights video of the event. View in full screen here

[quicktime width="425" height="325"]http://www.flamingoshanghai.com/blog/wp-content/uploads/2010/07/breakfastfinal1.mp4[/quicktime]

Below is a takeout deck featuring the discussion themes and Dr.Brooke Magnanti’s presentation

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This entry was posted on Friday, July 30th, 2010 at 12:38 am. It is filed under News, Research, Technology and tagged with event, featured, flamingo. You can follow any responses to this entry through the RSS 2.0 feed.