Adidas Sky Comic

Adidas have created a giant manga comic with the help of kids which has been uploaded to a website. In preparation for the World Cup, the brand, in association with the Japanese football association, created 13 x 300 metre comic strip panels. Using a massive camera rigged to a balloon, the panels were photographed and then uploaded to a special website. The project took place in 13 cities over five weeks. As a nice touch and good luck gesture to the Japan team before they left,  the individual panels were assembled as a single giant comic strip at Haneda Airport. Looks like it worked as the team scored their first victory in a World Cup outside their home country just yesterday. This is one of the most engaging and interesting projects we’ve seen for the World Cup.

• 

This entry was posted on Wednesday, June 16th, 2010 at 7:12 am. It is filed under Advertising, Geography, Sports, Video and tagged with football, Japan, World Cup. You can follow any responses to this entry through the RSS 2.0 feed.