Perfect to a Tea

Last week ended up having a coffee and tea themed week on our blog; we wrote about packaging Monkey Picked tea and the impact of Starbucks Asian Wanderlust. To complete the theme, here’s a great example of milk tea advertising from Lipton created for Chinese New Year. The ad from DDB and the digital work from AKQA were both hugely successful, with over 100 million people sending on the personalised greeting. Most readers in China will be aware of the campaign, but if you’re outside of China, here’s both the original ad and a case study video.

You can watch the original version on YouTube here

Here’s another beautiful example of tea presentation –  from Citizen Café in Shanghai, where they certainly know how to serve a cuppa.

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This entry was posted on Tuesday, April 27th, 2010 at 10:29 am. It is filed under Advertising, China, Food & Beverage and tagged with tea. You can follow any responses to this entry through the RSS 2.0 feed.