Iconography matters

It is important for luxury brands to establish a brand icon that consumers can easily recognize from afar – giving its owner status. This idea takes the cake. Taken at the Shenyang airport during fieldwork this week.

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This entry was posted on Thursday, February 4th, 2010 at 7:45 pm. It is filed under Areas, China, Geography, Images, Luxury and tagged with car, luxury. You can follow any responses to this entry through the RSS 2.0 feed.